The benchmark of the brand, the Element Rolling Paper itself is an innovative product to say the least. Using earth friendly materials like sugar and rice along with no harsh chemicals is only the start. Each sheet is watermarked with a special criss-cross watermark that can be seen when held up to the light. It helps make a smoother and slower burn every time. And aside from the caramel gum that burns ash, no other property of the paper produces ash for a cleaner smoke.